Marketing during COVID-19: A guide for Insurance marketers
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The full report contains:

  • More than 25-pages of unique insights and historical analysis, including A FOUR STEP plan for Marketing during COVID-19
  • The Insurance Market & COVID-19 – by speaking to executives from across the industry you can see how they’re adapting to labor stresses, new working conditions, changes in demand and stress in the supply chain
  • Lessons Learned: How Crises Impact Marketing Investment – a study of data, lessons learned and marketing best practices from The Great Depression to the Global Financial Crisis of 2008/9
  • Lessons Learned: Marketing for the Recovery – a deep dive into the changes you can make to your marketing strategy to ride out the current crisis, and provide the foundations for future profitability and brand growth
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